Hubsquaresofficial
3 min readJul 19, 2021

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My Name is Precious Diji, I am the Owner of Ginious Auto Mobile Detailing.

I am a Nigerian-Canadian, born in Lagos, Nigeria. My parents moved from Delta State to Lagos State a few years before they had me. While in Lagos, my parents had multiple small businesses to help support their main income streams which weren’t very consistent due to disorganization. Imagine having 5 kids with inconsistent and insecure incomes? They quickly got creative and put on entrepreneurial hats. I was very involved in the businesses and got exposed to owning and operating businesses at a very early age.

We moved to Richmond Hill, Canada in 2006 and ever since I saw snow I’ve been pushing to clear the driveway to my future even harder. While going to school, I picked up part time jobs at restaurants, grocery stores, construction sites, offices, summer schools etc. For me, I always felt a sense of responsibility either for myself or my family. I went to McMaster University in Hamilton, ON where I got a Bachelor's degree in an Engineering Program - Process Automation and a Diploma in Business Management. I learned about finance, business management as well as other entrepreneurial tools. While at Mac, as we called it, my friend and I decided to start a transportation business that conveniently moved people from Hamilton to Scarborough and vice versa.

We operated the business for a little while but it failed and collapsed. I learned from my mistakes but was still determined to try again. My family moved again. This time out of Ontario to Fort McMurray, AB. Then we moved again to Calgary. Within Calgary, I moved 3 times. And now I’ve moved again to Ottawa. So you can see a consistency in the theme of moving. I needed a business that I could pick up and move with me like a luggage bag and wouldn’t require much to start up again somewhere else. Mobile Detailing was that business.

I never went out in search of Ginious AutoMobile Detailing. The idea came to me one day while washing my own car in Calgary. I figured I could do something like this for others and get some income. I started out charging extremely little to test the waters, gained some experience, applied skills and knowledge from YouTube videos and blogs. Soon I realized that I wasn’t getting paid enough for my effort.

I bought more tools, then did more research and bought equipment. At this point I knew there had to be more to it than just car washing. I did even more research and found other services that clients need but might not even know about including polishing, waxing and ceramic coating. Now I have a structured business with a 2-man team here in Ottawa with a vision to open up physical locations in multiple cities.

And of course the whole time this was happening, my lovely wife has been supporting and running the business with me. She’s been extremely hands-on from administrative tasks to brand awareness to staff management to financial advising etc. Without her, this business wouldn’t be where it is now.

Our company is built on a solid foundation. With a drive for excellence and a passion for bringing cars to life, we pride ourselves in the quality of work that we provide. Customer service is at the forefront of it all which is why our customers are so comfortable bringing us back over and over again. The mobile aspect of the business gives our clients convenience so no longer would they have to wait countless hours at a detailing garage shop - we do it right in their driveway or garage. These, and many more, are the qualities that set us apart from others.

My advice to anyone thinking of getting a business started, stop thinking and start doing. Start jotting on paper, do research, speak to people, get in the game. Experience is the best teacher. You’ve got to plant the seed to succeed.

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